Databases are used in all of these ways EXCEPT:
A) to improve the selection of market segments
B) to assist in the stimulation of repeat purchases
C) to pre-determine purchase intention
D) with CRM programs
Correct Answer:
Verified
Q3: Database marketing is criticized because it is:
A)
Q4: When the University of Western Ontario calls
Q5: CRM stands for:
A) customized relationship marketing
B) customer
Q6: The aim of _ is to establish
Q7: To segment and target their audiences,direct marketers
Q9: Information on Canada's privacy legislation that places
Q10: A press conference called by the Maritime
Q11: An RFM scoring method is often used
Q12: With an offer to subscribe to a
Q13: Which of the following is NOT an
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