Many advertisers shied away from _____ in the past,fearful of the image it might create or because they believed that it was useful only for low-cost products.

Question

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The sentence mentions advertisers shying away from something in the past, which implies that this method might have been deemed unpopular or ineffective at some point. The sentence also mentions that it was seen as useful only for low-cost products. Direct mail marketing fits this description as it involves sending promotional materials such as letters, brochures, or catalogs directly to potential customers via postal mail.

Many Advertisers Shied Away from _____ in the Past,fearful of the Image