The lower cost of commercials on cable and satellite has led advertisers to a new form of advertising called ____.
A) direct-response television
B) split 30s
C) infomercials
D) 2 minute commercials
Correct Answer:
Verified
Q19: _ are a newer source of information
Q20: According to the chapter-opening vignette about loyalty
Q21: Which of the following statements about direct
Q22: Many advertisers shied away from _ in
Q23: Due to clutter and relatively high costs,the
Q25: Cookware,music CDs,and exercise videos are being advertised
Q26: When a direct advertising medium is designed
Q27: Which of the following is NOT true
Q28: All of the following statements about direct
Q29: In a study comparing the communication effects
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