Cookware,music CDs,and exercise videos are being advertised on television for purchase by calling a toll-free telephone number.Viewers are instructed to have their credit cards handy when they call to place the order.This form of direct marketing is referred to as:

Question

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The one-step approach involves a direct call to action where the consumer is encouraged to immediately purchase the product, as seen in the advertisement instructing viewers to call and order with their credit cards ready.

Cookware,music CDs,and Exercise Videos Are Being Advertised on Television for Purchase