Cookware,music CDs,and exercise videos are being advertised on television for purchase by calling a toll-free telephone number.Viewers are instructed to have their credit cards handy when they call to place the order.This form of direct marketing is referred to as:
A) telemarketing
B) support marketing
C) the one-step approach
D) the two-step approach
Correct Answer:
Verified
Q20: According to the chapter-opening vignette about loyalty
Q21: Which of the following statements about direct
Q22: Many advertisers shied away from _ in
Q23: Due to clutter and relatively high costs,the
Q24: The lower cost of commercials on cable
Q26: When a direct advertising medium is designed
Q27: Which of the following is NOT true
Q28: All of the following statements about direct
Q29: In a study comparing the communication effects
Q30: A television commercial in which Publishers Clearing
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