When a direct advertising medium is designed to directly obtain an order,the _____ approach is being used:

Question

Quizplus · Accepted Answer

The one-step approach is designed to encourage the customer to make an immediate purchase or response. This approach is often used in direct mail or online advertising, where the goal is to get the customer to take action immediately. The other options, two-step and indirect, involve more steps or persuasion before obtaining an order or response. While direct advertising typically involves obtaining an immediate response, the specific mention of obtaining an order in the question suggests the one-step approach.

When a Direct Advertising Medium Is Designed to Directly Obtain