All of the following statements about direct e-mail are true EXCEPT:
A) It is basically an electronic version of regular mail.
B) It is difficult to finely target the recipients.
C) Consumers can opt to have specific types of e-mail sent to them.
D) Permission-based e-mail is essentially the opposite of spam.
Correct Answer:
Verified
Q23: Due to clutter and relatively high costs,the
Q24: The lower cost of commercials on cable
Q25: Cookware,music CDs,and exercise videos are being advertised
Q26: When a direct advertising medium is designed
Q27: Which of the following is NOT true
Q29: In a study comparing the communication effects
Q30: A television commercial in which Publishers Clearing
Q31: In direct marketing situations,when it is necessary
Q32: The two-step approach to direct marketing:
A) asks
Q33: Which of the following companies employs a
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