When databases are used to identify the most relevant profile variables to ensure the highest response rate possible among unknown receivers,the marketer is most likely going to:

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When marketers aim to identify the most relevant profile variables to ensure the highest response rate among unknown receivers, they often use databases to analyze patterns and characteristics that predict responsiveness. Sending unaddressed direct mail allows them to target geographic areas or demographics without needing specific names or addresses, relying on database insights to choose the most promising targets.

When Databases Are Used to Identify the Most Relevant Profile