Every time Beth buys a book at Chapters,she presents her Chapters card,and the sales associate enters her purchase in a database.When she has purchased five books at regular price,she is sent a coupon for a free book to be picked out on her next visit to the store.This is an example of a:
A) bonus program
B) loyalty program
C) customer rewards contest
D) subsidized program
Correct Answer:
Verified
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