Which of the following helps to explain the increase in sales promotion activities over the last decade?
A) The increase of brand loyalty in many product categories
B) The tremendous decrease in the number of new products
C) The increased emphasis on long term strategy and performance by most companies
D) The growing power of retailers and their demands for sales performance
Correct Answer:
Verified
Q41: The building or reinforcement of consumer-franchise or
Q42: Consumers have become more sensitive and responsive
Q43: _ is a recent development whereby companies
Q44: Promotional activities that are designed to accelerate
Q45: Which of the following statements describes how
Q47: The toy company Hasbro teamed with the
Q48: Which of the following would be NOT
Q49: Which of the following statements does NOT
Q50: One problem resulting from the overuse of
Q51: Which of the following statements about sales
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