Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as:

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Nonfranchise-building promotions are focused on increasing sales in the short term and do not aim to communicate information about the brand's unique features or benefits. Examples of nonfranchise-building promotions include discounts, coupons, and limited-time offers.

Promotional Activities That Are Designed to Accelerate the Purchase Process