Five Paradise Island,Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign,is an example of:

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The collaboration between five different resort hotels in Paradise Island, Bahamas, to sponsor an ad campaign promoting tourism in the Bahamas is an example of horizontal cooperative advertising. This is because the participating hotels are all competing in the same industry and are collaborating to increase overall demand for their destination. Vertical cooperative advertising involves cooperation between firms in different stages of the distribution chain, such as manufacturers and retailers. Integrated dyadic communications refers to a two-way communication between two parties. A joint trade promotion involves multiple firms in a specific industry working together to promote a particular product or service.

Five Paradise Island,Bahamas Resort Hotels Combining Efforts to Sponsor an "It's