Transit media is sold:
A) to the highest bidder in any particular time period.
B) bus-by-bus and station-by-station.
C) on a four-week basis with a certain desired level of GRPs.
D) according to level of exposure.

Question

Quizplus · Accepted Answer

Transit media is typically sold on a four-week basis with a certain desired level of Gross Rating Points (GRPs). This allows advertisers to effectively plan and measure the reach of their campaigns.

Transit Media Is Sold