Which of the following statements about audience measurement in promotional products marketing is true?
A) Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
B) Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
C) Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
D) There is no established ongoing audience measurement system for promotional products marketing.

Question

Quizplus · Accepted Answer

While audience measurement is an important aspect of promotional products marketing, there is currently no established ongoing system for measuring the impact of these products on audience reach and frequency. However, some companies may track sales or brand awareness as a way to gauge effectiveness. Donnelly Marketing is not mentioned in relation to audience measurement for promotional products marketing.

Which of the Following Statements About Audience Measurement in Promotional