Which support media should be employed if the product is expensive cologne,and the target audience for the product is upscale businesspeople?
A) billboards
B) product placements
C) Yellow Pages
D) in-flight advertising

Question

Quizplus · Accepted Answer

In-flight advertising is the most suitable option for reaching upscale businesspeople who are likely to travel frequently. This medium ensures that the advertisement is seen by a captive audience with the means to purchase expensive cologne.

Which Support Media Should Be Employed If the Product Is