If the advertiser selects media to allow immediate purchase of the brand,the media objective is most likely:
A) category need
B) brand attitude
C) media optimization
D) brand trial

Question

Quizplus · Accepted Answer

If the advertiser's aim is to allow immediate purchase of the brand, the media objective is most likely to be brand trial, which aims to drive immediate sales of the brand among potential customers.

If the Advertiser Selects Media to Allow Immediate Purchase of the Brand,the