Which of the following is NOT a part of the media plan?
A) Media objectives
B) Frequency estimates
C) Marketing strategies
D) Determination of media coverage

Question

Quizplus · Accepted Answer

Marketing strategies are not a part of the media plan. While the media plan may be informed by the overall marketing strategy, it specifically focuses on the selection and use of media in advertising efforts. Media objectives, frequency estimates, and determination of media coverage are all key components of the media plan.

Which of the Following Is NOT a Part of the Media