The wide variety of media available to advertisers is called:
A) multi-media
B) the media mix
C) the media profile
D) the media strategy

Question

Quizplus · Accepted Answer

The term used for the different types of media used by advertisers is the "media mix." This encompasses all the various channels that can be used to promote a product or service, such as television, radio, print, online, and outdoor advertising. The media mix is an important part of the overall marketing strategy, as it helps to ensure that the message is being communicated to the target audience effectively. The other choices are not accurate descriptions of the variety of media available to advertisers.

The Wide Variety of Media Available to Advertisers Is Called