Ads for computers and office furniture in Purchasing Canada,a trade magazine written and published especially for corporate and government buyers,are examples of _____ advertising.

Question

Quizplus · Accepted Answer

Business-to-business advertising is aimed at marketing products or services to other businesses and organizations rather than individual consumers. Purchasing Canada is a trade magazine designed for corporate and government buyers, which makes it an example of business-to-business advertising. Retail advertising, on the other hand, aims to target individual consumers, while professional advertising targets professionals in a particular field, and primary-demand advertising seeks to create new markets for products or services.

Ads for Computers and Office Furniture in Purchasing Canada,a Trade