Sales promotion programs targeted toward marketing intermediaries such as wholesalers,distributors,and retailers are known as:

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Trade sales promotion programs are specifically designed to incentivize marketing intermediaries such as wholesalers, distributors, and retailers to carry and promote a company's products. These programs may include incentives such as discounts, trade allowances, and promotional materials. Consumer sales promotions, on the other hand, are targeted directly at end consumers to drive purchase behavior. Functional inducements and integrated promotions are not commonly used industry terms for sales promotion programs targeted at marketing intermediaries.

Sales Promotion Programs Targeted Toward Marketing Intermediaries Such as Wholesalers,distributors,and