McDonald's restaurants use a Monopoly game to allow customers to win various prizes.Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board.Prizes can also be won if you own all the pieces of the railroads or all of one colour of property.This is an example of a:

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The McDonald's Monopoly game is an example of a consumer sales promotion, which is a type of marketing activity that aims to encourage consumers to purchase a product or service by offering incentives or rewards like prizes. The game pieces are given out as a way to incentivize customers to come back and make repeat purchases. By filling in sections on the Monopoly board, customers are also incentivized to continue buying McDonald's products in order to complete the board and potentially win bigger prizes.

McDonald's Restaurants Use a Monopoly Game to Allow Customers to Win