Consumer Reports magazine ran an article comparing various shampoos and rated Pert Plus as the best brand.This article was reported on in various newspapers and television news programs.This is an example of:
A) sales promotion
B) advertising
C) negative publicity
D) positive publicity
Correct Answer:
Verified
Q21: Primary demand advertising is designed to:
A) draw
Q22: _ includes those marketing activities that provide
Q23: Sales promotions targeted to the ultimate users
Q24: _ advertising is targeted at individuals who
Q25: One of the primary advantages inherent in
Q27: Advertising done by Home Hardware to encourage
Q28: Which of the following statements about publicity
Q29: A review of a movie in Maclean's
Q30: McDonald's restaurants use a Monopoly game to
Q31: Advertisements for a Parkell tooth polisher in
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