Sales promotions targeted to the ultimate users of a product such as sampling,coupons,contests,or sweepstakes are known as:
A) consumer sales promotion
B) trade sales promotion
C) direct marketing incentives
D) strategic promotions
Correct Answer:
Verified
Q18: Rolex's use of high quality product photography
Q19: Which of the following is NOT a
Q20: _ is defined as any paid form
Q21: Primary demand advertising is designed to:
A) draw
Q22: _ includes those marketing activities that provide
Q24: _ advertising is targeted at individuals who
Q25: One of the primary advantages inherent in
Q26: Consumer Reports magazine ran an article comparing
Q27: Advertising done by Home Hardware to encourage
Q28: Which of the following statements about publicity
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