_____ includes those marketing activities that provide extra value or incentives to the sales force,distributors,or the ultimate consumer.

Question

Quizplus · Accepted Answer

Sales promotion refers to the marketing activities that offer added incentives or value to the sales force, distributors, or the end consumer. Examples of sales promotions include discounts, coupons, free samples, contests, etc. Direct marketing is a form of marketing communication that directly targets individual consumers, while public relations focuses on building and maintaining a positive image of the company. Brand equity refers to the value and reputation that a brand holds in the market.

_____ Includes Those Marketing Activities That Provide Extra Value or Incentives