_____ is defined as any paid form of nonpersonal communication about an organization,product,service or idea by an identified sponsor.

Question

Quizplus · Accepted Answer

Advertising is the only option that fits the definition provided in the question. The other promotional mix elements (publicity, sales promotion, and personal selling) do not necessarily involve a paid, identified sponsor for the communication.

_____ Is Defined as Any Paid Form of Nonpersonal Communication