Advertising done by Home Hardware to encourage consumers to shop there for all hardware needs is known as _____ advertising.

Question

Quizplus · Accepted Answer

Home Hardware's advertising is aimed at promoting its retail stores and encouraging consumers to shop there for all their hardware needs. This makes it a form of retail/local advertising, as opposed to national or primary/selective demand advertising which focus on promoting a product or brand more broadly.

Advertising Done by Home Hardware to Encourage Consumers to Shop