The increased usage of relationship marketing is due to the fact that:
A) customers have become less demanding
B) customers want products and services that are mass-produced rather than tailored to their specific needs and wants
C) retaining customers is generally more cost effective than acquiring new ones
D) it is very costly to maintain customer databases
Correct Answer:
Verified
Q36: Ads for computers and office furniture in
Q37: Which of the following is NOT a
Q38: How does advertising differ from publicity?
A) Advertising
Q39: When Jennifer Lawrence appears on "The Tonight
Q40: _ is nonpersonal communication neither directly paid
Q42: The _ is the framework for developing,implementing,and
Q43: Because of the perceived objectivity of the
Q44: A marketing plan usually includes:
A) a corporate
Q45: The Bradford Exchange is a company that
Q46: _ is the process of creating,maintaining,and enhancing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents