The _____ is the framework for developing,implementing,and controlling an organization's integrated marketing communications program and activities.

Question

Quizplus · Accepted Answer

The promotional plan is the framework or roadmap for developing, implementing, and controlling an organization's integrated marketing communications program and activities. It includes setting goals, identifying the target audience, selecting the communication channels, determining the budget, developing the message, and evaluating the effectiveness of the communications program. The plan outlines the specific promotional tactics to be used to achieve the overall marketing objectives of the organization.

The _____ Is the Framework for Developing,implementing,and Controlling an Organization's