_____ is the process of creating,maintaining,and enhancing long-term relationships with individual customers as well as other stakeholders for mutual benefit.

Question

Quizplus · Accepted Answer

Relationship marketing is the process of building and maintaining relationships with individual customers and stakeholders for mutual benefit, by offering personalized and differentiated products or services, providing excellent customer service, and engaging in ongoing communication and feedback. This approach focuses on creating customer loyalty, repeat business, and positive word-of-mouth advertising, which can lead to sustainable competitive advantage and long-term profitability. Integrated marketing communications and marketing planning are important components of relationship marketing, but they are not its primary focus. Exchange refers to the core concept of marketing, which involves the transfer of goods, services, or ideas between parties for mutual satisfaction.

_____ Is the Process of Creating,maintaining,and Enhancing Long-Term Relationships with Individual