_____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.
A) Advertising
B) Sales promotion
C) Direct marketing
D) Public relations
Correct Answer:
Verified
Q46: _ is the process of creating,maintaining,and enhancing
Q47: Which of the following statements about direct
Q48: When an organization systematically plans and distributes
Q49: _ is the management function that evaluates
Q50: Promotional management can best be described as:
A)
Q52: Which of the following statements about direct
Q53: In the 1990s,companies saw _ as a
Q54: The first step in the IMC planning
Q55: The _ is a written document that
Q56: A marketing plan usually includes all of
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