A marketing plan usually includes all of the following EXCEPT:

Question

Quizplus · Accepted Answer

While a marketing plan may outline the roles and responsibilities of marketing personnel, it typically does not include specific criteria and procedures for hiring those individuals as this falls outside the scope of the marketing plan. The other options - establishing marketing objectives, conducting a situation analysis, and implementing marketing strategy - are all key components of a marketing plan.

A Marketing Plan Usually Includes All of the Following EXCEPT