One of the major tools of direct marketing is ______ advertising,whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.

Question

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Direct-response advertising is the major tool of direct marketing, where the advertisement encourages the consumer to purchase directly from the manufacturer. Primary-demand advertising aims to create demand for an entire product category, whereas business-to-business advertising targets businesses rather than individual consumers. Selective demand advertising aims to create demand for a specific product or brand rather than an entire product category.

One of the Major Tools of Direct Marketing Is ______