_____ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.

Question

Quizplus · Accepted Answer

Personal selling involves direct contact between the seller and buyer, during which the message can be modified based on the customer's reactions and needs. Direct mail, public relations, and sales promotion do not allow for direct contact or modification of the message in the same way that personal selling does.

_____ Is a Promotional Mix Element That Allows for Direct