Which of the following is NOT a general characteristic of IMC?

Question

Quizplus · Accepted Answer

Competitive-oriented communication is not a general characteristic of IMC. IMC emphasizes the integration and coordination of all communication efforts to achieve a consistent message and image, differentiated for multiple customer groups, and fostering relationships with existing customers. While competition may be a factor in the overall marketing environment, it is not a defining characteristic of IMC.

Which of the Following Is NOT a General Characteristic of IMC