Many companies are taking a(n)___________ perspective in developing their IMC programs whereby they consider all of the potential ways of reaching their target audience and presenting the company or brand in a favourable manner.

Question

Quizplus · Accepted Answer

The term "audience contact" best captures the idea of considering all potential ways of reaching the target audience in IMC planning. This involves focusing on all the various touchpoints that the audience may have with the brand, including advertising, sales promotions, public relations, personal selling, and online marketing strategies. Taking this approach allows companies to develop integrated and cohesive campaigns that effectively communicate the brand's message to its target audience.

Many Companies Are Taking A(n)___________ Perspective in Developing Their IMC