_____ refer to what is to be accomplished by the overall marketing programs and is stated in terms of sales,market share,and profitability.

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Marketing objectives refer to the goals that a company wants to achieve through its marketing efforts. These objectives are typically stated in terms of sales, market share, and profitability, and they provide a clear direction for the company's overall marketing programs. Communication objectives, on the other hand, are specific goals related to advertising and other promotional activities, while segmentation approaches and external analysis factors are concepts related to market research and customer analysis.

_____ Refer to What Is to Be Accomplished by the Overall