_____ is described as one of the "new-generation" marketing approaches that helps companies to better focus their efforts in acquiring,retaining,and developing relationships with customers and other stakeholders.

Question

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IMC (Integrated Marketing Communications) is a new-generation marketing approach that helps companies to better focus their efforts in acquiring, retaining, and developing relationships with customers and other stakeholders. IMC integrates all marketing communication tools, such as advertising, public relations, sales promotion, personal selling, and direct marketing, to communicate a consistent message to the target audience. This approach ensures that all communication activities are working together to deliver a unified message and achieve the desired marketing objectives.

_____ Is Described as One of the "New-Generation" Marketing Approaches