The _____ is a written document that describes the overall marketing strategy and programs developed for an organization,product line,or brand.

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A marketing plan is a comprehensive written document that outlines an organization's overall marketing strategy and the specific programs and tactics that will be used to achieve marketing objectives. It typically includes a situation analysis, target market identification, marketing mix strategies, budget and implementation plan, and metrics for measuring success. The other options, such as a promotional plan and communications plan, may be components of a larger marketing plan but do not encompass the overall strategy.

The _____ Is a Written Document That Describes the Overall