Which of the following statements about direct marketing is true?

Question

Quizplus · Accepted Answer

Direct marketing is a distinct element of the promotion mix with its own set of objectives, strategies, and tactics. It involves direct communication with individual consumers or organizations, using various media such as mail, email, telemarketing, and social media to generate a response or transaction.

Therefore, option A is the correct statement about direct marketing. Option B is incorrect as direct marketing relies on direct-response ads. Option C is also wrong as companies often use direct marketing in combination with sales force efforts. Option D is incorrect as direct marketing extends beyond mail and catalogues to include various other forms of media.

Which of the Following Statements About Direct Marketing Is True