In its 2008,Jiffy Lube began a marketing campaign which encouraged women to focus on their cardiovascular health.Jiffy Lube's "Maintenance Partners for Life" combines the concepts of maintaining heart and vehicle health,while seeking to raise $1 million in support of the American Heart Association's current "Go Red for Women" campaign.Jiffy Lube is engaging in:

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Cause marketing is a partnership between a for-profit company and a non-profit company,which increases the company's sales while raising money and visibility of the organization's cause.

In Its 2008,Jiffy Lube Began a Marketing Campaign Which Encouraged