When ExxonMobil,a company that has been accused of being insensitive to the environment,runs an ad that demonstrated its corporate support of the National Fish and Wildlife Federation's Save the Tiger fund,it engaged in _____ advertising.

Question

Quizplus · Accepted Answer

To direct a controlled public relations message to one of its important publics,a company uses public relations advertising.PR ads may be used to improve the company's relations with labor,government,customers,suppliers,and even voters.

When ExxonMobil,a Company That Has Been Accused of Being Insensitive