_____ is a promotional strategy non-sponsors use to capitalize on the popularity or prestige of an event or property by giving the false impression that they are also sponsors.

Question

Quizplus · Accepted Answer

Ambush marketing is a promotional strategy where non-sponsors try to take advantage of the popularity of an event or property by creating the impression that they are also sponsors. They do this by promoting their brand in a way that is reminiscent of the event or property, without actually being an official sponsor. This is often done to increase brand recognition and ultimately drive sales.

_____ Is a Promotional Strategy Non-Sponsors Use to Capitalize on the Popularity