When ExxonMobil,a company that has been accused of environmental insensitivity,runs an ad that highlights its corporate support of the National Fish and Wildlife Federation's Save the Tiger fund,ExxonMobil is most likely engaged in _____ advertising.

Question

Quizplus · Accepted Answer

ExxonMobil is using this ad to enhance its relationship with the public and promote a positive image, which falls under the realm of public relations. The ad is not promoting job opportunities (recruitment) or directly addressing a political issue (public affairs). While the ad may impact the company's overall identity, the focus is on a specific initiative, so it is not corporate identity or umbrella advertising.

When ExxonMobil,a Company That Has Been Accused of Environmental Insensitivity,runs