Carlson Hotels Worldwide is one of the world's leading hotel companies with five brands spanning luxury to economy,including Radisson Hotels and Country Inns.In the first advertising campaign for Carlson Hotels,its commitment to service was extolled and a loyalty program that allowed guests to earn redeemable points when they stayed at any Carlson Hotel was introduced.This is an example of _____ type of corporate advertising.

Question

Quizplus · Accepted Answer

This is an example of umbrella advertising, where the focus is on promoting the overall brand rather than a specific product or service. The campaign promotes the Carlson Hotels brand and its commitment to service and loyalty program across its various hotel brands.

Carlson Hotels Worldwide Is One of the World's Leading Hotel