_____ refers to the length of time (duration) an advertising message or campaign will run over a given period of time.

Question

Quizplus · Accepted Answer

Continuity refers to the duration or length of time an advertising message or campaign runs over a given period of time. It can be continuous, where the message is consistently delivered over a period, or flighted, where the message is delivered in bursts or intervals. Frequency refers to the number of times the message is exposed to the target audience, effective reach refers to the percentage of the target audience that is actually reached, and medium delivery power and medium value are not relevant to this concept.

_____ Refers to the Length of Time (Duration) an Advertising