The _____ of an ad is defined as being the average number of times a person must see or hear a message before it is truly received.
A) medium value
B) exposure value
C) message satiation
D) effective reach
E) effective frequency
Correct Answer:
Verified
Q43: As an element of the media mix,the
Q45: _ refers to the length of time
Q46: Assume that 40 percent of television households
Q46: What assumption must be made in order
Q48: _ measures the intensity of a media
Q49: _ refers to the number of different
Q50: The _ describes how the advertiser will
Q53: Which of the following statements is most
Q54: Assume the sale of Glory brand carrots
Q60: The brand development index (BDI)is
A) another term
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