Assume that 40 percent of television households had the opportunity to hear a product commercial five times over a four-week period. What would be the GRP (gross rating points) for the commercial?

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The Answer of Assume that 40 percent of television households had the opportunity to hear a product commercial five times over a four-week period. What would be the GRP (gross rating points) for the commercial?

Assume That 40 Percent of Television Households Had the Opportunity