The Owner of a Retail Store That Specializes in Sporting

The owner of a retail store that specializes in sporting equipment plans to buy TV ad time during a local station's showing of the "Coach's Corner",a weekly high school retrospective.The owner of the store has learned the show has a rating of 10,reaches 12,000 people in the primary target audience,and a 15-second spot costs $600.What is the cost per thousand (CPM) ?

A) $20.00
B) $40.00
C) $50.00
D) $60.00
E) $70.00