A company that specializes in pool and spa installations plans to buy TV commercial time during a home improvement program on a local TV station.The company has learned the show has a rating of 20,reaches 10,000 people in the primary target audience,and a 30-second spot costs $700.What is the cost per rating point (CPP)?

Question

Quizplus · Accepted Answer

To calculate the cost per rating point (CPP), we need to divide the cost of the ad by the show's rating. In this case, the CPP would be:

CPP = cost of ad / rating of the show
CPP = $700 / 20
CPP = $35

Therefore, the cost per rating point (CPP) is $35, which is answer choice C.

A Company That Specializes in Pool and Spa Installations Plans