Which of the following best explains why an advertiser would choose radio advertising over other available media?
A) Radio commercials are fleeting.
B) Radio production is inexpensive.
C) Radio restricts the number of creative options that a radio advertiser has.
D) Radio stations with the most appeal to advertisers have the greatest number of commercials.
E) Radio audiences are highly segmented, which saves money for advertisers that need to blanket a market.
Correct Answer:
Verified
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