Abe Cooley,a local handyman,likes to advertise that he will come to your home and do any task you need on KBGA,the local college radio station.The station serves a community of 70,000,and the average quarter-hour persons for KBGA are 9 ,900.Abe buys 20 spots.What is his number of GRPs?

Question

Quizplus · Accepted Answer

Abe Cooley bought 20 spots on KBGA. To calculate the gross impressions, we need to multiply the number of spots by the average quarter-hour persons and then by the number of quarters in which the spots were aired. Assuming the spots were aired in a single quarter, the gross impressions would be:

20 x 9,900 x 1 = 198,000

To calculate the GRPs, we divide the gross impressions by the population and multiply by 100:

GRPs = (198,000 / 70,000) x 100 = 282.86

Therefore, the correct answer is B: 282.86 GRPs.

Abe Cooley,a Local Handyman,likes to Advertise That He Will Come